Now that you have the map of your market complete, your lead generation focus will start with direct mail to Absentee Owned properties in the active areas your map has identified. Rob has found in almost 2 decades of sending direct mail that it is most effective when you can mail at least 1,000 pieces. Watch the video below on the specific list you’ll be sending a seller postcard to. In the video, he’ll show you how to fit the list into your available marketing budget.